ESMA considers that the maximum price and the withdrawal right can offer a satisfactory protec-
tion to investors when the final price is not in the prospectus. In relation to the third alternative,
being "the criteria in accordance with which the price and amount of securities will be determined",
ESMA is of the opinion that the "criteria" must be precise enough to make the price predictable
and ensure a similar level of investor protection. This would also allow investors to check if the
final price has been calculated properly by the issuer or the financial intermediaries acting on
behalf of the issuer. It means that a mere reference to the bookbuilding method is not acceptable
as "criteria" in application of Article 8.1. Nevertheless, the bookbuilding method satisfies the dis-
closure requirement of item 5.3.1 of Annex III when used in conjunction with a maximum price or
a withdrawal right.
ESMA is aware that its interpretation of Article 8.1, in conjunction with item 5.3.1 Annex III in the
context of shares offerings, should ensure that each alternative provides a similar level of investor
protection. Having that in mind, ESMA discussed different cases about the level of disclosure of
price information according to Article 8.1 and item 5.3.1 Annex III. This spectrum of disclosure
requirements may be simplified in the following main approaches:
When the final price is known and included in the prospectus
If there is an established and/or liquid market for the shares, the price can be fixed by the issuer
with reference to the market price. If this is the case, then that disclosure could suffice for item
5.3.1 of Annex III (because the price is known and there is a liquid market).
If there is no established and/or liquid market for the shares, the prospectus should give additional
information in accordance with item 5.3.1, even if the price is known. In order to be able to make
an informed investment decision, investors need to know how the issuer or offeror has determined
the price as there is no established and/or liquid market price that can be used as reference.
In those cases the price is generally fixed in advance by the issuer and its advisers according to
a bookbuilding exercise or a multiple criteria method (based on DCF, peer group analysis and any
the prospectus, the method used to fix the price, and how the method is applied, should be ex-
plained in the prospectus.
When the final price is not known and thus not included in the prospectus
For IPOs (as generally there is no established and/or liquid market, as per definition of IPO) or for
public offers of shares made by unlisted issuers, in the absence of a final price, the prospectus
generally contains a maximum price or a withdrawal right is given to investors. In practice some
issuers take advantage of more than just one of the options available under Article 8.1 and explain
in the prospectus that if an indicative maximum price (or price range) were to be exceeded then a
with-drawal right would also arise.
The method used by issuers to determine the final price is almost always a bookbuilding procedure
and a maximum price or a price range is published before the offer starts. In cases where the price
range is only indicative, a withdrawal right will arise if the final price is higher than the top of the
range. As the price is not known and there is no established and/or liquid market, in accordance
with 5.3.1 of Annex III, the prospectus must indicate the method for determining the offer price,
including a statement as to who has set the criteria or is formally responsible for the determination.
In order to be able to make an informed investment decision, investors need to know how the
issuer or offeror would determine the price as there is no established and/or liquid market price
that can be used as reference. The information about the method given in accordance with 5.3.1
of Annex III may vary. In case of bookbuilding procedure its description, and how it is to be applied,
should be given. Any additional information provided in relation to price outside of the prospectus