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the oors, making baking mixes and cleaning the
espresso machine, maybe writing a nice note to
brighten someone’s morning. The morning crew just
tries to survive getting slammed with orders, and
the afternoon is the leanest of all, usually one barista
setting things up for the night crew, hoping you don’t
have a huge rush when you’re all by yourself.
At the holidays, the business of running a
bookstore and the business of running a coee shop
are actually quite dierent. For a coee shop, you
might develop a new drink (ours was called The
Grinch) and maybe a couple new pastries, but you’re
mostly pulling out old favorites: Peppermint Mocha,
Gingerbread Latte and Eggnog Latte are always going
to be bestsellers. You can count on nostalgia, plus the
perceived scarcity of seasonal oerings, to boost sales.
With books, though, people don’t buy their
traditional favorites every year. You’re not going to
buy a new copy of The Night Before Christmas; you’ll
just pull the copy you have down from the bookshelf.
It makes things a bit tricky for a bookseller, because
have to nd new titles that already feel like memories.
Most of the time, a customer would ask for one
or two recommendations, but a few would bring
their entire Christmas list and asked us to pick out a
book for everyone on it. That was so fun for me —
I’d ask them to list ages and a couple of interests for
everyone on the list, and then I’d choose the books
whip, extra hot, breve, with sprinkles, no sprinkles,
add caramel avor, add caramel drizzle, with
peppermint, with vanilla, with hazelnut — and you’d
hear them all coming at you at once.
Invariably, I’d be trying to keep all those orders
straight, and that’s when a customer would ask about
a book, so I’d be steaming milk and relling whipped
creams while telling them that Neil Gaiman’s The
Ocean at the End of the Lane is a modern classic
and they absolutely must get a copy, and sure, it’s a
hardcover, but what a beautiful hardcover, and trust
me, they’ll want to own it forever, and by the way,
don’t hardcovers make the best gifts, and do they
know we oer free wrapping?
Eectively working a rush is actually really
fun. It’s cold outside and everyone is bundled up,
and you’re in this shop full of twinkle lights and
Christmas music is playing and people are happy and
the bags are lling up with books, the wrapping table
is stacked high, and as a business owner, you know
the totals are edging you closer
to being in the black.
You’re multitasking and getting drinks out quickly,
and your teamwork with the other barista is like a
choreographed dance.
I love how bonded you get with the sta over the
Christmas season. You pull together through huge
rushes, and you have sweet and funny moments in the
downtime. The closing sta takes time to make things
right for the morning, cleaning the mats and sweeping