Beverage Distributor Product Sales Sample Proposal
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12 pages long and is written using these Proposal Pack chapters:
Cover Letter, Title Page, Table of Contents, Market Trends, Wholesale Price List,
Company Information, Products, Facilities, Distribution, References, Suppliers, Back
Page
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Martin James
General Manager
BuyLokal Markets
Memphis, TN 38002
Mr. James,
Congratulations on expanding your chain of BuyLokal Markets! It’s an exciting
development for TN consumers to have access to more of your stores.
Did you know that Sunshine Beverage Company stocks and delivers many beverages
from local suppliers? These include craft beers from Best2You Brewery and Walkner
Brewing Company; exotic flavored waters, sodas, and mixers from Soda Plus Creators;
more than 16 different wines from members of the Backhill Vineyard Association, and the
wonderful whiskeys from MacEnroe Whiskey Distillery.
We have distribution centers around TN, many close to your various outlets.
Please review the enclosed proposal to see how we can help your business sell more
local products. We will call you soon to schedule a meeting. We’re looking forward to
doing business with you!
Sincerely,
B.J. Boxer
Contracts Manager
Sunshine Beverage Company
555-555-5556
bjb@SunshineBeverage.com
www.SunshineBeverage.com
How to Increase Your Local Beverage Sales
Prepared for: Martin James
General Manager
Prepared by: B.J. Boxer
Contracts Manager
PROPOSAL
www.SunshineBeverage.com
1
TABLE OF CONTENTS
Market Trends ...................................................................................................................................... 2
Products ................................................................................................................................................ 3
Wholesale Price List ........................................................................................................................... 4
Distribution ........................................................................................................................................... 5
Suppliers ............................................................................................................................................... 6
Facilities ................................................................................................................................................ 7
Company Information ......................................................................................................................... 8
References............................................................................................................................................ 9
www.SunshineBeverage.com
2
MARKET TRENDS
Decades ago in the United States, a handful of soda suppliers owned the market; a few
big beer companies had their products in every bar, and California and New York
supplied wine for the domestic market.
Wow, has the market changed! In the last decade there has been an explosion of craft
beverage companies that now have substantial market share, and their Made in USA
products are in demand across the country.
We believe this trend is likely to continue for the foreseeable future, because who wants
to give up variety? That’s why we specialize in offering a wide array of beers, wines,
spirits, and nonalcoholic products to our customers. Health clubs can order vitamin
waters and juice drinks; nightclubs can specify specialty flavors of vodka; and
restaurants can stock a variety of products to keep their customers satisfied.
We currently offer nearly 300 products, and we expect this number to grow to 350 next
year. We plan to open a new distribution center and add more delivery trucks to handle
the increased demand for specialty products.
www.SunshineBeverage.com
3
PRODUCTS
Sunshine Beverage Company distributes a wide array of alcoholic and non-alcoholic
beverages. The following list is a general description of what we can offer you.
Beer
We currently offer a wide selection of 36 domestic beers, 57 imported beers, and
75 craft beers, and we’re always adding new ones.
See our complete list of beers online: www.SunshineBeverage.com
Wine
We offer 85 domestic wines and 34 imported wines, and we add to this list as our
suppliers bring new products to market.
See our complete list of wine selections online: www.SunshineBeverage.com
Spirits
We offer 22 types of rum, vodka, whiskey, and liqueurs.
See our complete list of spirits online: www.SunshineBeverage.com
Non-alcoholic Drinks
We offer sodas, teas, flavored waters, and juice drinks from 20 different
suppliers.
See our complete list of offerings online: www.SunshineBeverage.com
Summary
As you can see, we are the distributor of choice for many different suppliers. If you
don’t see what you’re looking for here, just ask—odds are that we can deliver it for
you!
www.SunshineBeverage.com
4
WHOLESALE PRICE LIST
The following is general information about wholesale prices we offer.
Craft Beers
Average Wholesale Cost: $1.99/12-ounce bottle
Suggested Retail Cost: $3.75/12-ounce bottle
Wine
1.5L bottle
Average Wholesale Cost $200/case
Suggested Retail Cost: $300/case
Spirits
See our web page at: www.SunshineBeverage.com
Sodas/Flavored Waters
Average Wholesale Cost: $.59 /12-ounce bottle
Suggested Retail Cost: $1.29 / 12-ounce bottle
Notes
We also offer volume discounts. See our Discounts page online.
www.SunshineBeverage.com
5
DISTRIBUTION
Sunshine Beverage Company has five distribution centers in West Tennessee. We
deliver products to nearly 300 different locations in all counties situated between the
Mississippi River and the Tennessee River.
Following are just a few of the satisfied customers within our network.
Restaurants
Tennessee Tucker Restaurants (15 locations)
Old Style Cafés (10 locations)
Nessleman’s Delis (26 locations)
47 individual restaurants
Bars, Pubs, Nightclubs
Black Burt’s Pub (Memphis, Germantown, Collierville)
Danzit Nightclub (Memphis, Union City)
Your Place (2 locations, Memphis)
21 individual establishments
Grocery/Liquor Stores
Discount Club Grocers (26 locations)
Drinkstores (12 locations)
Countrytown Groceries (14 locations)
8 small individual grocers
Notes
In addition to regular deliveries to customers listed above, we deliver to public
facilities such as libraries, public schools, and college campuses, and for special
events such as festivals and county fairs.
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