Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 1 of 7
Business Plan Template for:
Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 2 of 7
To be used as part of the review process
Guidelines to submit the requested business plan
All applicant entities are required to submit a comprehensive business plan
This document provides a guideline to the scope required of the business plan. The level of detail
may vary with the complexity of the business of the applicant entity, but it is generally advisable to
provide thorough information in order for the benefits of the business plan to be fully understood.
The completed document will be reviewed by the Registration Review Committee (RRC).
The Financial plan section could be presented in any form as long as it encompasses all the relevant
data as set forth in the attached template.
Questions asked in the Business Plan Template are to guide the user on what information to be
added and NOT to be short answered as in a Q&A format.
The Title Page should include
Proposed Company Name:
Date:
Business Plan Copy Number [x]
Name of Applicant contact person:
Title of the Applicant contact person:
Contact details:
Company home page (if available):
Attachments (i.e. Financial Plan)
Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 3 of 7
TABLE OF CONTENT
EXECUTIVE SUMMARY 4!
THE BUSINESS 4!
PRODUCTS OR SERVICES 4!
THE MARKET 4!
MARKET ANALYSIS 4!
CUSTOMERS 4!
MARKETING 5!
DUBAI AND THE DIFC 5!
RISK AND RISK MITIGATION 5!
MANAGEMENT AND OWNERSHIP 6!
BOARD 6!
OWNERSHIP 6!
PROFESSIONAL SUPPORT 6!
FINANCIAL PLAN 6!
ASSUMPTIONS 6!
FORECASTED STATEMENTS 7!
•! BALANCE SHEET STATEMENT 7!
•! CASH FLOW STATEMENT 7!
PLEASE EXPLAIN THE SOURCE OF THE FUNDS THAT THE BUSINESS WILL BE FUNDED WITH AND
FROM WHICH ENTITIES OR PERSONS CAPITAL INJECTIONS OR LOANS TO FINANCE THE BUSINESS
WILL BE RECEIVED. 7!
EXHIBITS 7!
Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 4 of 7
Executive Summary
The executive summary should include the main points of the entire document.
The summary should be no longer than two pages.
The Business
If the applicant entity will form part of an existing business or a group of companies, please provide
introductory background about it (industry, geographical focus, product or service ranges, overall size, and
market position).
Products or Services
Please provide a detailed description of the products or services offered. Be specifically clear on aspects
that may be considered Financial Services in accordance with DFSA laws and rules.
Strategy
What is the business model of the entity to be established within the DIFC?
What are the key success factors?
What are the competitive advantages of your company? How do you intend to maintain and protect these
advantages?
How do you intend to grow your business?
The Market
Market Analysis
What markets are you competing on?
What are the specific business opportunities you intend to explore?
What is the competitive situation on your markets? Explain who your competitors are and how you will
position yourself in relation to them.
Has the company conducted a market study of the target market? If so, state the supporting details to your
business.
Customers
Define your market segment and list, in general, the types of customers you are likely to reach.
Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 5 of 7
If you already have customers within the DIFC, please mention these.
Marketing
How are you planning to attract and retain customers in the above segment(s)?
What will be your primary marketing channel(s)?
If available, please refer to experiences from entering other markets.
Dubai and the DIFC
Describe why you want to establish the applicant entity in DIFC.
Describe what value you will add to DIFC and the community of financial institutions and service providers
by being here.
Describe what value you will add to Dubai by being here.
Risk and risk mitigation
Which risks does your organization face?
In particular, state if any significant parts of your revenues are dependent from one customer or one group of
customers.
What do you do to mitigate these risks (please be specific)?
Anti-Money Laundering
Is there any risk for money-laundering through your business?
Please describe anti-money laundering procedures and policies do you have in place, if any (for example
relating to know-your-customer, risk assessment and transaction monitoring)?
Business Plan Template
DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 6 of 7
Management and ownership
Management team
Who are the people that will build your business successfully? State the competencies and experiences in
your management team and among your key employees.
List the people in the management with their titles, and attach their CV’s.
List any affiliations (ownership or managerial control) you management team may have to other companies
within the DIFC.
Board
Does the company have a board of advisors/directors, if so; list the names, and current positions of these
individuals, and ownership of the company, if applicable.
Ownership
List the persons or organizations that are beneficial owners of the company, list shares held and
percentages of ownership.
If the company belongs to a Group, please show the Group structure and list other entities belonging to the
same Group.
If the company belongs to a Group, list which business relations the company will have with other entities
belonging to the same Group (for example outsourcing of services, supply or purchase of products, funding
or financing, licensing of intellectual property rights, trademarks, et cetera).
Professional Support
Please identify your local banker(s), auditor(s) and corporate attorney if any.
Financial Plan
Assumptions
State the main assumptions of your business:
• Number of forecasted clients
• Size of forecasted clients
• Volume of services or products sold
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DIFCA-AN-TMP-02 REV 2 Issued 30/10/08 page 7 of 7
• Pricing principles
• Other related assumptions
Please explain and verify your assumptions by referring to market or competitor analyses, previous
experiences of entering new markets, existing client portfolio or other appropriate input.
Forecasted statements
Please provide a projected income statement, balance sheet, cash flow statement for a period of one
(1) two (2) and three (3) years in DIFC.
Annual accounts for last three (2) years, Audited
• Balance Sheet Statement
• Income Statement
• Cash Flow Statement
• Bank references
Funding
Please explain the source of the funds that the business will be funded with and from which entities or
persons capital injections or loans to finance the business will be received.
Exhibits
Please provide any of the following in support of your application:
• Product literature and brochures
• Sales sheets
• Customer references
• Media coverage
• Clips from industry publications
• Market research data
• Past advertising campaigns
• Other
