The Boston Bruins and TD Garden
Auto Insurance Program from
Plymouth Rock Assurance
FAQs for Agents
AUGUST 2018
Your questions about Plymouth Rock’s
Bruins and TD Garden Program, answered.
So what’s the program all about?
This is a program endorsed by the Boston Bruins
®
and TD Garden
that provides a mix of insurance, hockey and event related benefits
to your customers. The program was modeled after the New
England Patriots Ocial Auto Insurance Program. And like the
Patriots program, you’ll will have a unique marketing and branding
opportunity to promote your agency using cobranded Plymouth
Rock, Boston Bruins and TD Garden branding.
Can I endorse a group policy like AARP or SBLI
with the Bruins endorsement?
Yes, a customer can have both the Bruins endorsement and the
AARP endorsement. However, customers cannot have the AARP
endorsement and the Patriots endorsement.
Can a policy have both the Patriots and
Bruins endorsements?
Yes. Both the Patriots and Bruins endorsements can be
added to a policy.
Is there a cost for policyholders to add the
Bruins endorsement?
Yes, your customers can enjoy the program for just $10 a year.
The cost will be added to the premium and represents a
significant savings if you add up all the benefits!
Is there a cost for me to participate?
No. As long as you’re eligible, there’s no cost to participate
and no commission reduction.
How will my customer receive benefits?
You must input an accurate customer email address in
Agent Web in order to place them in the program. Bruins and
TD Garden benefits will be fulfilled using this email address.
When is the program available?
The program is currently available to personal auto insurance
cus tomers in Massachusetts, Connecticut and New Hampshire.
How can I add this program to a policy?
Putting a customer in the program is done by selecting the
endorsement in Agent Web. Please reference the “Agent Web
Quoting Tips” document for more detailed quoting instructions.
Can the program be added midterm?
Yes, the program can be added midterm, right in Agent Web.
Will the endorsement be automatically renewed?
Can it be removed mid-term?
The endorsement will be automatically renewed, but it
can be removed on a pro-rata basis.
Is the program open to all of my customers or
must they be a member of a specific organization?
No memberships are necessary. It’s that easy!
Customers simply need to purchase the endorsement
for a $10 annual premium.
What are the program benefits?
Customers in the program can enjoy the following benefits,
subject to availability:
• Discounted ticket oers to select
Bruins games during the season
• Priority access to TD Garden concerts
• Access to discounted tickets to select TD Garden events
• Invitations to skate on the Bruins ice
• A discount at the Boston ProShop at TD Garden
• Four (4) free passes to The Sports Museum at TD Garden
Plus, customers will receive extra insurance coverages,
including:
• An additional $10 per day in Substitute
Transportation coverage
• An additional Get Home Safe benefit for
a ride from TD Garden
How can I use this program to market my
agency and sell more business?
Plymouth Rock provides you with access to a number of
co-branded Bruins, TD Garden and Plymouth Rock marketing
materials, including in-oce signage, social media, brochures
and promotional items.
What restrictions are there around the use
of the marketing materials?
Any usage of cobranded materials should be reviewed
by your Marketing Representative in advance.
How will a policyholder get the Bruins
and TD Garden benefits?
Customers in the program will receive Bruins and TD Garden
benefits directly from the Bruins/TD Garden via email. In addition,
customers will receive a Welcome Package by mail from Plymouth
Rock, which includes a welcome letter, a personalized program
card (Note: one card per household) and four (4) free passes to
The Sports Museum at TD Garden. The program card will provide
access to discounts at the Boston ProShop at TD Garden. Benefits
will continue to be shared with customers by the Bruins and TD
Garden based on the benefit and its availability.
Are there any funds available from Plymouth Rock
to help me sell this program?
Co-op marketing funds are available for Circle of Excellence
agents. Please contact your Marketing Representative for
more information.
How will Plymouth Rock market the program?
We’ll be promoting the program across multiple channels,
including TV, radio, and social/digital. Additionally, policies and
leads will be delivered to those of you who participate in the
Agent Quote Marketplace